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Marking and Traceability
Full-cycle traceability implementation in manufacturing: application of identification means using various methods, verification, automatic rejection of products with incorrect codes, and unit-level and batch-level tracking of marked products from box to pallet.
The solution enables manufacturers to monitor and control production processes and perform tracking with high accuracy.
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Track & Trace System
Turns each product unit into a digital object: each item receives a unique code, undergoes inspection on the production line, is linked to a case, pallet, and batch, and is tracked at every stage of movement — from production to warehouse, distributor, point of sale, and end customer. For the manufacturer, this is a tool for quality management, logistics, returns, claims handling, marketing, direct consumer communication, and compliance with Chestny Znak mandatory product marking requirements.
Internal traceability: in-plant control
Finished products can be linked to raw materials, components, semi-finished products, shift, line, and operator.
The system records date, time, production line, batch, process parameters, and control points.
When a defect is detected, a specific batch, case, or pallet can be quickly identified — avoiding a full-volume product recall.
The system stores events: code printing, camera inspection, automatic rejection, reprinting, aggregation, warehouse movement.
Internal traceability gives manufacturers:
- reduced losses from defects and mis-sorting;
- fast root cause analysis of defects;
- targeted product recall instead of mass recall;
- shift, line, and operator performance control;
- evidentiary basis for disputes with distributors and retail chains;
- warehouse and inventory transparency;
- improved production discipline.
External traceability: end-to-end supply chain control
External traceability shows product movement beyond the enterprise: from the manufacturer’s warehouse to the distributor, retail chain, marketplace, pharmacy, store, or end customer.
It enables you to:
- see where a specific batch has been shipped;
- track the product’s journey along the supply chain;
- combat gray imports, substitution, and counterfeiting;
- detect unauthorized sales;
- analyze demand geography;
- manage returns and claims;
- verify product authenticity for partners and consumers.
Under GS1 standards, traceability makes products visible across the supply chain and serves as the foundation for quality management, risk management, and other control systems.
From mandatory product marking to digital product management
Many enterprises implement marking solely as a mandatory requirement. But a properly built Track & Trace system can become a full-fledged digital product management platform.
It helps connect:
- the production line;
- the machine-vision system;
- warehouse management;
- ERP/MES/WMS;
- the Chestny Znak system;
- distributors and retail chains;
- support services;
- marketing and direct-to-consumer communication.
As a result, the manufacturer gains not just government reporting, but a complete digital history for each product unit.
Omnichannel communication with the end customer
The marking code can be used not only for traceability and compliance but also as an omnichannel communication channel with consumers.
After scanning the code, the customer can access a digital product page featuring:
- product authenticity verification;
- instructions for use;
- ingredients and specifications;
- expiration date;
- certificates and quality documents;
- usage recommendations;
- loyalty program;
- warranty registration;
- feedback submission;
- support requests;
- personalized offers;
- information about new products.
This turns packaging into a direct digital connection between the manufacturer and the end customer. The manufacturer gains the ability to better understand their audience, collect feedback, build brand trust, and drive repeat purchases.
Kvantron solutions for marking and traceability
Kvantron develops and implements comprehensive solutions for the automation of product marking, aggregation, and traceability.
We can deliver:
- code application and verification stations;
- machine-vision systems for Data Matrix code inspection;
- aggregation software;
- integration with production lines;
- integration with ERP, MES, WMS, and warehouse systems;
- operator workstations;
- data collection terminals;
- automatic rejection;
- storage of event history for each product unit;
- analytics for production, defects, warehouse, and shipments;
- digital product pages for end-customer engagement.
Success cases
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How We Automated Tyre Labelling for PJSC "Nizhnekamskshina"
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Result:
- Automated SKU identification and production statistics collection
- Reduced labeling workload by minimizing manual labor
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Track & Trace System "Chestny ZNAK" for AO "Taneko"
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Result:
- Automated the labeling processes in production
- Ensured reliable application and reading of codes in oil/fat environments
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Automated Final Inspection of Slot Filters for Alfa-Gorizont
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Result:
- Reduced inspection time from over 2 hours to about 10 minutes per filter
- Automated control of more than 4000 slots on a single product
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PET Preform Monitoring System for Resilux
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Result:
- Reduced defective production thanks to real-time monitoring
- Reduced manual box sorting
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Rapid Filter Slot Gap Monitoring for NPK “Filter”
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Result:
- Automated control of critical parameter on the line
- Reduced production setup and preparation time
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Unified Marking System for Rosneft-Lubricants
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Result:
- Automated marking across all production sites
- Solution deployed at 3 key enterprise sites
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Chestny ZNAK Labeling for 5 Rusagro Sites
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Result:
- Over 90 lines equipped at oil and fat production sites
- Labeling at speeds up to 18,000 units per hour with no loss of productivity
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Chips Marking for the Moscow Potato Factory
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Result:
- Automated mandatory product marking in production
- Reduced capital expenditures by utilizing existing equipment
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Paper Web Monitoring System for Kama PPM
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Result:
- Reduced breaks through earlier identification of causes
- Increased output due to shorter downtimes
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Laser Thickness Control of Flexible Shingles for Shinglas Plant
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Result:
- Over 15% defect reduction thanks to instant thickness deviation detection
- Up to 7% raw material savings by maintaining thickness within tolerance
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